Meet the team
The fabulous Team North who make it all happen!
Laura Crabb CEO & Founder
Laura is the proud founder of North Clothing. A Harvard Business School graduate, she has had a successful career working with high growth enterprises at the cutting edge of their industries. After 20 years in the business support industry, Laura decided to focus her entrepreneurial mind on a business of her own, North. Read Laura’s full story and her vision for the brand.
Lucy Royle Design & Sourcing
Lucy is a passionate young designer who thrives on creating and delivering beautiful fashion products. With extensive experience within the fashion industry working for brands such as Superdry and Reebok, she is a key member of the team responsible for garment design and sourcing, and has been an advocate of North since its inception.
Renee Lacroix Pattern Maker
With a degree from the London College of Fashion and the University du Québec à Montréal, Renée has immersed herself in the world of fashion and is highly established in the industry. She supports North with ten years’ experience in pattern design and creative directing, and is the founder of London Pattern Bureau and grass roots fashion label Antithesis.
Becca Jackson Social Media
Becca is an experienced Brand Marketer with ten years FMCG marketing experience working across different Global brands and markets. She is also a fully qualified trained member of the uber-cool ‘Digital Mums’ group and now works as Social Media Manager for North. Becca loves engaging with our customers and friends on Twitter, Facebook and Instagram!
Nathalie Dawson Operations Manager
Nathalie joins North with ten years’ experience in business support and project management, and has been responsible for the development and delivery of various enterprise projects for different organisations. She’s been involved with North from the beginning and is looking forward to seeing the business grow.
Clare Starck Senior Designer
Clare is a dedicated fashion designer with over ten years’ experience in women and men’s clothing, accessories, printed textiles and illustration. She has joined North bringing with her a strong and varied background from various brands, including fashion giant House of Fraser, which has equipped her with exceptional commercial knowledge and an ever growing passion for British fashion.
Jonathan Nicholls Business Development
Jonathan is an experienced business mentor who supports high growth enterprises with strategic insight. Having spent many years in retail and fashion with Adidas he now works closely with start-ups and established businesses to accelerate their growth. Jonathan helps to ensure that North is efficiently run and we can bring our customers the very best value in British design. He has been a close advisor to North since it’s inception.
Debbie Bird Business Planning
Debbie brings her experience in retail and pharma to the North team. She supports the business planning process and advises on luxury brand development. Debbie focuses on the customer experience of the North product and ensures that we maintain high brand quality at every stage of the process. Debbie has been part of Team North since Day 1.
Michael Lake Photographer
Michael is an established fashion and product photographer with a fabulous eye for detail and light. He has worked with many luxury British brands and brings his experience to North by leading on photoshoots, model direction and location management.
Jenna Fulford Copywriter
Hailing from Wales, Jenna is an experienced content writer with a passion for creating compelling cross-channel content. An advocate of quintessential British style, Jen joins North with eight years’ experience in creating engaging fashion content for high-end British fashion brands, including Superdry and Clarks.
Jess Lambert PA & Administrator
A fashion enthusiast since as far back as she can remember, Jessica is currently studying Fashion and Apparel Design at University. With a passion for contemporary design and knitwear along with an eye for finer detail and organisation, Jessica is a perfect fit within the team at North.